All content of this qualification looks at how to utilise Social Media marketing tools and techniques to market your brand online. By using the course criteria the professional tutors keep the learning current and up to date with industry trends and ideas.

Links are made between your brand and its marketing message, your customer demographics and their online requirements, your website and the analysis of the traffic, your keywords and SEO techniques, your customer service needs with your online client engagement.


Session 1

Brand Awareness - Buyer Personas

Session 3

Amplification and Engagement

Session 5

Social Media Management Tools

Session 7

CMS Creation - Analytics

Session 9

SMO - Identifying Influencers

Session 11

Video Creation

Session 13

Staying Safe Online - Creative Legalities

Session 2

Social Definitions - Analysing Social Platforms

Session 4

Social Media Policies - Crisis Management

Session 6

Website Hosting - Mobile Optimisation

Session 8


Session 10

Content Creation

Session 12

Image Creation

Session 14

Collaborative Technologies

Image Creation



Social Profile Optimisation

Website Design


Video Creation

Digital Marketing


The Social Media for Business Course is primarily a work based learning qualification. The teaching and learning is a classroom based session with industry professionals. The total duration is between 12-13 months and we have new classes starting monthly. We have classrooms located in Manchester and Sheffield city centre’s. You complete the qualification by creating a portfolio of evidence that reflects practical examples of how you put you apply your learning into your business environment.

At a glance:

  • 13 Months duration

  • Dedicated Trainer support

  • 14 Session in our dedicated teachings labs

  • Full day of learning 9 – 5pm

  • Laptops provided for all sessions

  • Electronic portfolio

  • Dedicated MS Office 365 account

Your Future Starts Now!

This course is perfect to start and develop your career in the following roles…

  • Social media assistant
  • Social media consultant
  • Social media analyst
  • Digital account assistant
  • Digital marketing assistant
  • Digital communications officer
  • Community engagement officer
  • Search engine optimisation assistant
  • Email campaign assistant
  • Online marketing coordinator
  • Search marketing assistant
  • Display marketing assistant
  • Content marketing assistant
  • Ecommerce assistant
  • Mobile marketing assistant
  • Website content manager
  • Web design assistant and many more professions