With a UK skills gap for qualified and experienced digital marketers, this new qualification is an ideal opportunity for companies to up skill existing staff in the latest online techniques. This is what the Social Media for Business qualification aims to achieve, being NVQ based it is both practical and knowledge based. It covers subjects as diverse as social listening to web design, social media policy and SEO techniques, and students will be expected to demonstrate their knowledge and practical application of these skills into their work environment. Making this a very real-world experience and not just a theoretical class-based course.


Make yourself employable to all kinds of businesses in all sectors


A nationally recognised industry qualification for your CV


Learn the latest trends, knowledge & skills


All the benefits of paid employment while you learn


Apply all new skills & knowledge into your business brand


Bring your English, Maths and ICT up to a Level 2 if required

Make yourself employable! Business has embraced social media and digital marketing and YOU need the knowledge and skills to help link clients & customers to the company message, brand, products and services. If you have the responsibility already for your company’s messages then this qualification is perfect for learning how to develop a strategy for content, how to optimise it for search results and to track its effectiveness to engage your online community. This is a new qualification that is specifically designed for a modern approach to marketing and customer liason.

You will learn the skills and techniques to help you effectively market products and services through social engagement and content writing. This is a qualification that can be applied into any business sector anywhere in the world.

You will be taught skills including imaging, web design, video editing, SEO, content strategies & amplification. You will also look into the wider use of social media across your business requirements and the policies that dictate who and what is posted.

In this ever changing digital world you need to keep in-tune with the latest technologies and ideas and this qualification will help set the path for this continuous personal development.


Train your staff to be a valuable team member


All courses are available through government funding


Learn the latest trends, knowledge & skills


All platforms introduced on the course are free


All new skills & knowledge can be applied in the work place


Bring up the English, Maths and ICT up to a Level 2 if required

Up-skilling your work force for the modern methods of business is vital for long-term success. Our courses will help to train the right people in your organisation the skills needed to use digital marketing and media techniques specifically for business use.

Your company may be new to digital marketing, or in the process of up-skilling your existing team. Either way, at least one of our courses will be perfect for you, to teach the skills and techniques required to effectively market products and services through online interaction. The skills taught can be implemented into any company of all sectors and sizes.

We can help you find the perfect course to get what you want from your business, we specialize in many different subjects including imaging, web design, video editing, SEO, content strategies & amplification. You will look into wider user of digital media techniques across your business and learn how you can benefit from them.  Improve your online presence, increase engagement with customers and reach out to customers all over the world – if you are not doing this now: you can be sure your competitors are.

Social Media for Business Qualification

• Using Collaborative Technology
• Principles of Social Media for a Business
• Social Networking Management for a Business
• Website and Content Management Software
• Imaging Software
• Video Software
• Use Digital and Social Media in Marketing Campaigns
• Principles of Keywords & Optimisation

Functional Skills

• Maths Level 2
• English Level 2
• ICT Level 2

Personal Learning & Thinking Skills

• Personal Learning and Thinking Skills (PLTS) are generic skills that are essential to life, learning and work. PLTS have a significant impact on a person’s ability to make a confident contribution, both within and outside of their working environment. The PLTS Framework comprises six groups:
o Independent enquirers
o Creative thinkers
o Reflective learners
o Team workers
o Self-managers
o Effective participants

Employment Rights & Responsibilities

• A work based project that looks at the role and responsibilities you have to your employer and what legal obligations they have for your employment.


It's a dialogue, not a monologue, and some people don't understand that. Social media is more like a telephone than a television.

Amy Jo Martin

Technology and social media have brought power back to the people.

Mark McKinnon

From the streets of Cairo and the Arab Spring, to Occupy Wall Street, from the busy political calendar to the aftermath of the tsunami in Japan, social media was not only sharing the news but driving it.

Dan Rather

Social media is not about the exploitation of technology but service to community.

Simon Mainwaring

Your course may be eligible to be fully funded by the government through the apprenticeship scheme, meaning it comes at no cost to an employee or employer. The Apprentice criteria is as followed:

  • Employed for 30 hours per week
  • Have a contract of employment
  • Do not hold Level 4 or above qualifications
  • The ability to apply new skills and knowledge to the job role.

If you are an employer and would like a fresh face to the team, our recruitment team can help find you an apprentice that will reach all the criteria in just 6 weeks. Additional government incentives may be available, our skilled financial team will give you help and advice throughout the entire process.

If you are not eligible for the apprentice scheme and would like to pay for your course, we offer adult learner loans to help the costs and accept private payments.

Please contact us for more information about funding, and how we can help you.